About Us
Lassa Tyers

The foundations of Lassa, which has now celebrated its 41 st anniversary in the tyre business as Turkey’s leading established brand, were laid back in 1974. Founded by the Sabancı Group of Companies and partners, Lassa was renamed Brisa ten years after starting production in 1978, after becoming a joint venture partner with Japanese giant Bridgestone Corporation,. Today Lassa tyre are produced with Brisa’s latest technology and Research and Development studies.

MISSION

To provide superior values to society through sustainable growth

VISION

To create the best journey ahead.

CORPORATE VALUES

Safety, innovation, customer orientation, teamwork, business excellence and sustainability.

ASSOCIATED WITH THESE BRANDS